Deal Sheet: 2026 Maverick Lariat

Mike Reichenbach Ford · Florence, SC · VIN: 3FTTW8S38TRA70268

Negotiation Guide

Opening Offer

$41,373

Fair Price

$42,873

Walk Away Above

$43,062

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$38,925

Est. Invoice$40,223

Holdback$1,298

MSRP (Sticker)$43,250

Asking Price$43,250

Markup$0

Dealer Margin on This Car$4,325

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$474

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,250

Cheaper Maverick Lariat Inventory

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