Deal Sheet: 2026 Maverick Lariat

Phil Long Ford of Denver, LLC · Denver, CO · VIN: 3FTTW8S38TRA39702

Negotiation Guide

Opening Offer

$38,674

Fair Price

$40,174

Walk Away Above

$40,352

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,477

Est. Invoice$37,693

Holdback$1,216

MSRP (Sticker)$40,530

Asking Price$40,530

Markup$0

Dealer Margin on This Car$4,053

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory440 vehicles

Avg Markup (All Models)-$707

Avg Markup (Maverick)-$48

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$722

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