Deal Sheet: 2026 Maverick Lariat

Gateway Ford, LLC · Ponchatoula, LA · VIN: 3FTTW8S37TRB18696

Negotiation Guide

Opening Offer

$40,753

Fair Price

$42,253

Walk Away Above

$42,279

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$38,075

Est. Invoice$39,344

Holdback$1,269

MSRP (Sticker)$42,305

Asking Price$42,305

Markup$0

Dealer Margin on This Car$4,231

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$540

Avg Markup (Maverick)-$250

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,056

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