Deal Sheet: 2026 Maverick Lariat

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 3FTTW8S37TRB00666

Negotiation Guide

Opening Offer

$41,558

Fair Price

$43,058

Walk Away Above

$43,229

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$39,060

Est. Invoice$40,362

Holdback$1,302

MSRP (Sticker)$43,400

Asking Price$43,400

Markup$0

Dealer Margin on This Car$4,340

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$1,032

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$1,310

Cheaper Maverick Lariat Inventory

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-$1,000$39,75020d

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-$1,000$39,76520d

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-$1,000$40,62020d

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Apple FordColumbia, MD

-$1,000$40,87020d

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-$1,000$38,36520d

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-$1,000$39,40020d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00520d