Deal Sheet: 2026 Maverick Lariat

Woodhouse Ford of Omaha, Inc. · Omaha, NE · VIN: 3FTTW8S36TRB07219

Negotiation Guide

Opening Offer

$38,545

Fair Price

$40,045

Walk Away Above

$40,222

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,360

Est. Invoice$37,572

Holdback$1,212

MSRP (Sticker)$40,400

Asking Price$40,400

Markup$0

Dealer Margin on This Car$4,040

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$479

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$456

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