Deal Sheet: 2026 Maverick Lariat

Gary Crossley Ford, LLC · Kansas City, MO · VIN: 3FTTW8S36TRA16516

Negotiation Guide

Opening Offer

$40,123

Fair Price

$41,623

Walk Away Above

$41,806

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$37,791

Est. Invoice$39,051

Holdback$1,260

MSRP (Sticker)$41,990

Asking Price$41,990

Markup$0

Dealer Margin on This Car$4,199

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$761

Avg Markup (Maverick)-$17

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$934

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

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-$1,000$41,00521d