Deal Sheet: 2026 Maverick Lariat

Mike Maroone Ford Longmont · Longmont, CO · VIN: 3FTTW8S34TRA20614

Negotiation Guide

Opening Offer

$38,396

Fair Price

$39,896

Walk Away Above

$40,073

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$36,225

Est. Invoice$37,433

Holdback$1,208

MSRP (Sticker)$40,250

Asking Price$40,250

Markup$0

Dealer Margin on This Car$4,025

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)-$481

Avg Markup (Maverick)-$91

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$381

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

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Apple FordColumbia, MD

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-$1,000$39,40021d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00521d