Negotiation Guide
Opening Offer
$39,593
Fair Price
$41,093
Walk Away Above
$41,119
- • Recent buyers paid ~$52 below MSRP
Price Breakdown
Est. Dealer Cost$37,031
Est. Invoice$38,265
Holdback$1,234
MSRP (Sticker)$41,145
Asking Price$41,145
Markup$0
Dealer Margin on This Car$4,115
Percentile100% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold1068
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$678
Avg Markup (Maverick)-$53
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$590
Cheaper Maverick Lariat Inventory
Sheehy Ford of Springfield IncSpringfield, VA
-$1,000$39,75021d
Cloninger Ford of HickoryHickory, NC
-$1,000$39,76521d
Runde FordManchester, IA
-$1,000$38,36521d
Cutter Ford, Inc.Aiea, HI
-$1,000$41,00521d
Performance FordRandolph, NJ
-$1,000$40,62021d
Hoffman FordEast Hartford, CT
-$1,000$40,30021d
Apple FordColumbia, MD
-$1,000$40,87021d
Ford of MurfreesboroMurfreesboro, TN
-$1,000$38,36521d
Magic City FordRoanoke, VA
-$1,000$39,40021d
Magic City Ford LexingtonLexington, VA
-$1,000$41,00521d