Deal Sheet: 2026 Maverick Lariat

Cedar City Ford · Cedar City, UT · VIN: 3FTTW8S33TRB19330

Negotiation Guide

Opening Offer

$40,148

Fair Price

$41,648

Walk Away Above

$41,674

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$37,530

Est. Invoice$38,781

Holdback$1,251

MSRP (Sticker)$41,700

Asking Price$41,700

Markup$0

Dealer Margin on This Car$4,170

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$389

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$867

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