Deal Sheet: 2026 Maverick Lariat

Confidence Ford of Norman · Norman, OK · VIN: 3FTTW8S33TRB17304

Negotiation Guide

Opening Offer

$39,498

Fair Price

$40,998

Walk Away Above

$41,024

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$36,945

Est. Invoice$38,177

Holdback$1,232

MSRP (Sticker)$41,050

Asking Price$41,050

Markup$0

Dealer Margin on This Car$4,105

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory196 vehicles

Avg Markup (All Models)-$832

Avg Markup (Maverick)-$87

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$548

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