Deal Sheet: 2026 Maverick Lariat

Woodhouse Ford South, Inc. · Plattsmouth, NE · VIN: 3FTTW8S32TRB02812

Negotiation Guide

Opening Offer

$38,848

Fair Price

$40,348

Walk Away Above

$40,374

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$36,360

Est. Invoice$37,572

Holdback$1,212

MSRP (Sticker)$40,400

Asking Price$40,400

Markup$0

Dealer Margin on This Car$4,040

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory178 vehicles

Avg Markup (All Models)-$628

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$262

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