Deal Sheet: 2026 Maverick Lariat

Toycen Ford, Inc. · Chippewa Falls, WI · VIN: 3FTTW8S32TRB02020

Negotiation Guide

Opening Offer

$41,293

Fair Price

$42,793

Walk Away Above

$42,819

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$38,561

Est. Invoice$39,846

Holdback$1,285

MSRP (Sticker)$42,845

Asking Price$42,845

Markup$0

Dealer Margin on This Car$4,285

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)-$927

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$1,714

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