Deal Sheet: 2026 Maverick Lariat

Phil Long Ford of Chapel Hills · Colorado Springs, CO · VIN: 3FTTW8S32TRA97921

Negotiation Guide

Opening Offer

$40,473

Fair Price

$41,973

Walk Away Above

$41,999

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$37,823

Est. Invoice$39,083

Holdback$1,261

MSRP (Sticker)$42,025

Asking Price$42,025

Markup$0

Dealer Margin on This Car$4,203

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory508 vehicles

Avg Markup (All Models)-$740

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$496

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