Deal Sheet: 2026 Maverick Lariat

Dowling Ford, Inc. · Cheshire, CT · VIN: 3FTTW8S31TRA97960

Negotiation Guide

Opening Offer

$39,344

Fair Price

$40,844

Walk Away Above

$41,024

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$37,085

Est. Invoice$38,321

Holdback$1,236

MSRP (Sticker)$41,205

Asking Price$41,205

Markup$0

Dealer Margin on This Car$4,121

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$721

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$192

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