Deal Sheet: 2026 Maverick Lariat

Landers McLarty Ford of Fort Payne · Fort Payne, AL · VIN: 3FTTW8S30TRB15932

Negotiation Guide

Opening Offer

$39,758

Fair Price

$41,258

Walk Away Above

$41,284

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$37,179

Est. Invoice$38,418

Holdback$1,239

MSRP (Sticker)$41,310

Asking Price$41,310

Markup$0

Dealer Margin on This Car$4,131

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$626

Avg Markup (Maverick)-$182

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,150

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