Deal Sheet: 2026 Maverick Lariat

Toothman & Sowers Ford · Whitehall, WV · VIN: 3FTTW8S30TRB04915

Negotiation Guide

Opening Offer

$40,863

Fair Price

$42,363

Walk Away Above

$42,389

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$38,174

Est. Invoice$39,446

Holdback$1,272

MSRP (Sticker)$42,415

Asking Price$42,415

Markup$0

Dealer Margin on This Car$4,242

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$698

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$286

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