Deal Sheet: 2026 Maverick Lariat

Ford of Morgantown · Morgantown, WV · VIN: 3FTTW8S30TRB03974

Negotiation Guide

Opening Offer

$42,863

Fair Price

$44,363

Walk Away Above

$44,389

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$39,974

Est. Invoice$41,306

Holdback$1,332

MSRP (Sticker)$44,415

Asking Price$44,415

Markup$0

Dealer Margin on This Car$4,442

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$500

Avg Markup (Maverick)$0

% Below MSRP90%

Avg Days to Sell13 days

Avg Sold Markup-$808

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