Deal Sheet: 2026 Maverick XLT

Key Ford of Rockland · Thomaston, ME · VIN: 3FTTW8J37TRB02208

Negotiation Guide

Opening Offer

$38,026

Fair Price

$39,526

Walk Away Above

$39,661

• Recent buyers paid ~$269 below MSRP

Price Breakdown

Est. Dealer Cost$35,816

Est. Invoice$37,009

Holdback (est.)$1,194

MSRP (Sticker)$39,795

Asking Price$39,795

Markup$0

Est. Dealer Margin on This Car$3,980

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold5679

Avg Markup-$269

Median Markup$0

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)-$1,958

Avg Markup (Maverick)-$333

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$833

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