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Deal Sheet: 2026 Maverick XLT
Reuther Ford, Inc. · Herculaneum, MO · VIN: 3FTTW8J30TRA29604
Negotiation Guide
Opening Offer
$38,210
Fair Price
$39,710
Walk Away Above
$39,988
- • Recent buyers paid ~$269 below MSRP
- • Sitting 53 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,239
Est. Invoice$37,446
Holdback (est.)$1,208
MSRP (Sticker)$40,265
Asking Price$39,765
Markup-$500
Est. Dealer Margin on This Car$3,527
Percentile50% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold5679
Avg Markup-$269
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory19 vehicles
Avg Markup (All Models)-$1,105
Avg Markup (Maverick)-$583
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,929
Price History
Jul 9, 2026$40,265 → $39,765(-$500)
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