Deal Sheet: 2026 Maverick XL

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 3FTTW8BA4TRA18442

Negotiation Guide

Opening Offer

$30,063

Fair Price

$31,563

Walk Away Above

$31,584

• Recent buyers paid ~$42 below MSRP

Price Breakdown

Est. Dealer Cost$28,445

Est. Invoice$29,393

Holdback (est.)$948

MSRP (Sticker)$31,605

Asking Price$31,605

Markup$0

Est. Dealer Margin on This Car$3,161

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold3503

Avg Markup-$42

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)-$655

Avg Markup (Maverick)-$286

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,019

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