Deal Sheet: 2026 Maverick XL

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 3FTTW8B3XTRB36738

Negotiation Guide

Opening Offer

$32,332

Fair Price

$33,832

Walk Away Above

$34,054

• Recent buyers paid ~$443 below MSRP

Price Breakdown

Est. Dealer Cost$30,848

Est. Invoice$31,876

Holdback (est.)$1,028

MSRP (Sticker)$34,275

Asking Price$34,275

Markup$0

Est. Dealer Margin on This Car$3,428

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2659

Avg Markup-$443

Median Markup$0

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$1,985

Avg Markup (Maverick)-$563

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,597

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