Deal Sheet: 2026 Maverick XL

Don Franklin Ford, Inc. · Columbia, KY · VIN: 3FTTW8AAXTRA46974

This Is Already a Great Deal

Opening Offer

$28,261

Asking Price

$29,135

Max Price

$29,135

• Recent buyers paid ~$443 below MSRP
• Sitting 75 days (avg 46) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $367 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$27,122

Est. Invoice$28,026

Holdback (est.)$904

MSRP (Sticker)$30,135

Asking Price$29,135

Markup-$1,000

Est. Dealer Margin on This Car$2,014

Percentile19% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold2659

Avg Markup-$443

Median Markup$0

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$2,097

Avg Markup (Maverick)-$600

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,447

Price History

Jul 9, 2026$30,135 → $29,135(-$1,000)

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