Negotiation Guide
Opening Offer
$35,722
Fair Price
$37,222
Walk Away Above
$36,810
- • Recent buyers paid ~$824 above MSRP
Price Breakdown
Est. Dealer Cost$32,394
Est. Invoice$33,122
Holdback (est.)$728
MSRP (Sticker)$36,398
Asking Price$37,297
Markup+$899
Est. Dealer Margin on This Car$4,903
Percentile65% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold3614
Avg Markup+$824
Median Markup+$122
Best Deal-$2,190
Worst Deal+$28,067
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory177 vehicles
Avg Markup (All Models)-$557
Avg Markup (RAV4)+$936
% Below MSRP48%
Avg Days to Sell21 days
Avg Sold Markup+$260
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