Negotiation Guide
Opening Offer
$35,373
Fair Price
$36,873
Walk Away Above
$36,461
- • Recent buyers paid ~$824 above MSRP
Price Breakdown
Est. Dealer Cost$32,084
Est. Invoice$32,805
Holdback (est.)$721
MSRP (Sticker)$36,049
Asking Price$36,948
Markup+$899
Est. Dealer Margin on This Car$4,864
Percentile65% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold3614
Avg Markup+$824
Median Markup+$122
Best Deal-$2,190
Worst Deal+$28,067
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory177 vehicles
Avg Markup (All Models)-$557
Avg Markup (RAV4)+$936
% Below MSRP48%
Avg Days to Sell21 days
Avg Sold Markup+$258
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