Negotiation Guide
Opening Offer
$32,948
Fair Price
$34,448
Walk Away Above
$34,036
- • Recent buyers paid ~$824 above MSRP
Price Breakdown
Est. Dealer Cost$29,925
Est. Invoice$30,598
Holdback (est.)$672
MSRP (Sticker)$33,624
Dealer Add-Ons (DIA)+$995
Asking Price$35,118
Markup+$1,494
Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$5,193
Percentile79% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold3614
Avg Markup+$824
Median Markup+$122
Best Deal-$2,190
Worst Deal+$28,067
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$37
Avg Markup (RAV4)+$1,506
% Below MSRP57%
Avg Days to Sell22 days
Avg Sold Markup+$148
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