Negotiation Guide
Opening Offer
$32,501
Fair Price
$34,001
Walk Away Above
$33,748
- • Recent buyers paid ~$824 above MSRP
- • Sitting 39 days (avg 20) — extra leverage
Price Breakdown
Est. Dealer Cost$29,811
Est. Invoice$30,480
Holdback (est.)$670
MSRP (Sticker)$33,495
Dealer Add-Ons (DIA)+$995
Asking Price$34,989
Markup+$1,494
Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$5,178
Percentile79% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold3614
Avg Markup+$824
Median Markup+$122
Best Deal-$2,190
Worst Deal+$28,067
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$37
Avg Markup (RAV4)+$1,506
% Below MSRP57%
Avg Days to Sell22 days
Avg Sold Markup+$148
Price History
Jun 20, 2026$33,994 → $34,989(+$995)
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