This Is Already a Great Deal
Opening Offer
$36,151
Asking Price
$37,269
Max Price
$37,269
- • Recent buyers paid ~$661 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,161 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,614
Est. Invoice$34,370
Holdback$755
MSRP (Sticker)$37,769
Asking Price$37,269
Markup-$500
Dealer Margin on This Car$3,655
Percentile2% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold1760
Avg Markup+$661
Median Markup$0
Best Deal-$2,431
Worst Deal+$8,800
% Sold Below MSRP54%
Avg Days to Sell23 days
Dealer Profile
Inventory196 vehicles
Avg Markup (All Models)-$1,710
Avg Markup (RAV4)-$500
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,422
Price History
Jun 17, 2026$40,221 → $37,269(-$2,952)
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