Deal Sheet: 2026 RAV4 LE FWD

Berlin City Toyota of Portland · Portland, ME · VIN: 2T36DRBV1TC27H158

Negotiation Guide

Opening Offer

$33,088

Fair Price

$34,588

Walk Away Above

$34,415

• Recent buyers paid ~$824 above MSRP
• Sitting 48 days (avg 20) — extra leverage

Price Breakdown

Est. Dealer Cost$30,476

Est. Invoice$31,161

Holdback (est.)$685

MSRP (Sticker)$34,243

Asking Price$35,042

Markup+$799

Est. Dealer Margin on This Car$4,566

Percentile63% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold3614

Avg Markup+$824

Median Markup+$122

Best Deal-$2,190

Worst Deal+$28,067

% Sold Below MSRP44%

Avg Days to Sell20 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (RAV4)+$799

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,626

Price History

Jul 15, 2026$34,243 → $35,042(+$799)

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