Negotiation Guide
Opening Offer
$32,772
Fair Price
$34,272
Walk Away Above
$34,098
- • Recent buyers paid ~$824 above MSRP
- • Sitting 48 days (avg 20) — extra leverage
Price Breakdown
Est. Dealer Cost$30,191
Est. Invoice$30,870
Holdback (est.)$678
MSRP (Sticker)$33,923
Asking Price$34,518
Markup+$595
Est. Dealer Margin on This Car$4,327
Percentile61% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold3614
Avg Markup+$824
Median Markup+$122
Best Deal-$2,190
Worst Deal+$28,067
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)+$495
Avg Markup (RAV4)+$595
% Below MSRP3%
Avg Days to Sell37 days
Avg Sold Markup+$450
Price History
Jul 7, 2026$34,417 → $34,518(+$101)
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