Deal Sheet: 2026 RAV4 XSE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAVXTW060710

Negotiation Guide

Opening Offer

$44,523

Fair Price

$46,023

Walk Away Above

$45,767

• Recent buyers paid ~$513 above MSRP

Price Breakdown

Est. Dealer Cost$40,504

Est. Invoice$41,414

Holdback$910

MSRP (Sticker)$45,510

Asking Price$46,310

Markup+$800

Dealer Margin on This Car$5,806

Percentile81% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold4122

Avg Markup+$513

Median Markup$0

Best Deal-$2,885

Worst Deal+$10,806

% Sold Below MSRP60%

Avg Days to Sell25 days

Dealer Profile

Inventory245 vehicles

Avg Markup (All Models)+$400

Avg Markup (RAV4)+$800

% Below MSRP26%

Avg Days to Sell22 days

Avg Sold Markup+$462

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