Deal Sheet: 2026 RAV4 XSE AWD

Toyota of Montgomery · Montgomery, AL · VIN: 2T36CRAV4TW069600

Negotiation Guide

Opening Offer

$46,653

Fair Price

$48,153

Walk Away Above

$47,897

• Recent buyers paid ~$513 above MSRP

Price Breakdown

Est. Dealer Cost$42,400

Est. Invoice$43,352

Holdback$953

MSRP (Sticker)$47,640

Asking Price$48,635

Markup+$995

Dealer Margin on This Car$6,235

Percentile82% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold4122

Avg Markup+$513

Median Markup$0

Best Deal-$2,885

Worst Deal+$10,806

% Sold Below MSRP60%

Avg Days to Sell25 days

Dealer Profile

Inventory316 vehicles

Avg Markup (All Models)-$35

Avg Markup (RAV4)+$995

% Below MSRP43%

Avg Days to Sell25 days

Avg Sold Markup-$313

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