Deal Sheet: 2026 LYRIQ V-Series Premium

COUGHLIN CADILLAC OF MARYSVILLE · Marysville, OH · VIN: 1GYXP3RL7TZ601179

Negotiation Guide

Opening Offer

$85,138

Fair Price

$86,638

Walk Away Above

$87,114

• Recent buyers paid ~$65 below MSRP
• Sitting 165 days (avg 82) — extra leverage

Price Breakdown

Est. Dealer Cost$76,203

Est. Invoice$78,831

Holdback (est.)$2,628

MSRP (Sticker)$87,590

Asking Price$87,590

Markup$0

Est. Dealer Margin on This Car$11,387

Percentile97% of inventory is priced lower

Days on Lot165 days

What Others Paid (Last 30 Days)

Cars Sold47

Avg Markup-$65

Median Markup$0

Best Deal-$3,160

Worst Deal+$100

% Sold Below MSRP98%

Avg Days to Sell82 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)-$414

Avg Markup (LYRIQ)$0

% Below MSRP100%

Avg Days to Sell59 days

Avg Sold Markup-$415

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