Deal Sheet: 2026 Escalade Platinum Luxury

ED MORSE CADILLAC BRANDON · Brandon, FL · VIN: 1GYS8DKL6TR373960

Negotiation Guide

Opening Offer

$121,787

Fair Price

$123,287

Walk Away Above

$123,288

• Recent buyers paid ~$3 below MSRP

Price Breakdown

Est. Dealer Cost$107,262

Est. Invoice$110,961

Holdback (est.)$3,699

MSRP (Sticker)$123,290

Asking Price$123,290

Markup$0

Est. Dealer Margin on This Car$16,028

Percentile97% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold86

Avg Markup-$3

Median Markup$0

Best Deal-$4,000

Worst Deal+$2,730

% Sold Below MSRP97%

Avg Days to Sell25 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)+$21

Avg Markup (Escalade)$0

% Below MSRP99%

Avg Days to Sell20 days

Avg Sold Markup-$82

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