Negotiation Guide
Opening Offer
$78,303
Fair Price
$79,803
Walk Away Above
$79,846
- • Recent buyers paid ~$87 below MSRP
Price Breakdown
Est. Dealer Cost$69,504
Est. Invoice$71,901
Holdback (est.)$2,397
MSRP (Sticker)$79,890
Asking Price$79,890
Markup$0
Est. Dealer Margin on This Car$10,386
Percentile75% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold190
Avg Markup-$87
Median Markup$0
Best Deal-$4,000
Worst Deal+$4,840
% Sold Below MSRP94%
Avg Days to Sell52 days
Dealer Profile
Inventory43 vehicles
Avg Markup (All Models)+$355
Avg Markup (Vistiq)$0
% Below MSRP93%
Avg Days to Sell28 days
Avg Sold Markup+$1,024
Cheaper Vistiq Luxury Inventory
BERGEY'S CADILLACPlymouth Meeting, PA
-$3,756$77,309125d
ROMAIN CADILLACEvansville, IN
-$3,617$76,913128d
FRANK KENT CADILLAC OF ARLINGTONArlington, TX
-$3,465$78,0004d
O'MALLEY AUTOMOTIVE INC.Wausau, WI
-$3,260$78,25048d
SUNSET CADILLAC OF BRADENTONBradenton, FL
-$3,202$77,70836d
SUNSET CADILLAC OF BRADENTONBradenton, FL
-$3,125$76,81536d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$3,102$78,893128d
ALL AMERICAN CADILLACMuncie, IN
-$2,802$77,76336d
LOCKHART CADILLAC INC.Fishers, IN
-$2,500$80,00836d
FOSTER CADILLACSandusky, OH
-$1,598$78,292128d