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Deal Sheet: 2026 Sierra 1500 Denali Ultimate

ED MARTIN BUICK GMC · Carmel, IN · VIN: 1GTUUHEL5TZ350179

Negotiation Guide

Opening Offer
$83,982
Fair Price
$85,482
Walk Away Above
$87,098
  • Recent buyers paid ~$2,310 below MSRP
  • Sitting 51 days (avg 25) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,956
Est. Invoice$81,618
Holdback (est.)$2,661
MSRP (Sticker)$88,715
Asking Price$86,715
Markup-$2,000
Est. Dealer Margin on This Car$7,759
Percentile38% of inventory is priced lower
Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days

Dealer Profile

Inventory186 vehicles
Avg Markup (All Models)-$714
Avg Markup (Sierra 1500)-$905
% Below MSRP96%
Avg Days to Sell20 days
Avg Sold Markup-$957

Price History

Jun 1, 2026$88,715$87,715(-$1,000)
Jul 1, 2026$87,715$88,715(+$1,000)
Jul 15, 2026$88,715$86,715(-$2,000)