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Deal Sheet: 2026 Sierra 1500 Denali Ultimate

MCGOVERN GMC · Westborough, MA · VIN: 1GTUUHEL0TZ292076

Negotiation Guide

Opening Offer
$83,690
Fair Price
$85,190
Walk Away Above
$86,805
  • Recent buyers paid ~$2,310 below MSRP
  • Sitting 51 days (avg 25) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,694
Est. Invoice$81,346
Holdback (est.)$2,653
MSRP (Sticker)$88,420
Asking Price$88,420
Markup$0
Est. Dealer Margin on This Car$9,726
Percentile93% of inventory is priced lower
Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1249
Avg Markup-$2,310
Median Markup$0
Best Deal-$13,250
Worst Deal+$7,980
% Sold Below MSRP91%
Avg Days to Sell25 days

Dealer Profile

Inventory26 vehicles
Avg Markup (All Models)-$279
Avg Markup (Sierra 1500)+$1,320
% Below MSRP85%
Avg Days to Sell23 days
Avg Sold Markup-$656

Price History

Jun 1, 2026$88,420$85,920(-$2,500)
Jul 1, 2026$85,920$88,420(+$2,500)