Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

ED MORSE CHEVROLET GMC SOUTHWEST · Red Bud, IL · VIN: 1GT4UYEY9TF307767

Negotiation Guide

Opening Offer

$96,752

Fair Price

$98,252

Walk Away Above

$99,844

• Recent buyers paid ~$3,183 below MSRP

Price Breakdown

Est. Dealer Cost$90,277

Est. Invoice$93,320

Holdback (est.)$3,043

MSRP (Sticker)$101,435

Asking Price$101,435

Markup$0

Est. Dealer Margin on This Car$11,158

Percentile98% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup-$3,183

Median Markup-$1,500

Best Deal-$12,000

Worst Deal+$8,490

% Sold Below MSRP99%

Avg Days to Sell17 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$1,753

Avg Markup (Sierra 3500 HD)$0

% Below MSRP86%

Avg Days to Sell11 days

Avg Sold Markup-$2,000

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