Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

KEN NELSON AUTO PLAZA, INC. · Dixon, IL · VIN: 1GT4UYEY6TF135939

This Is Already a Great Deal

Opening Offer

$94,103

Asking Price

$97,013

Max Price

$97,013

• Recent buyers paid ~$3,523 below MSRP
• Sitting 77 days (avg 48) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $3,710 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$93,342

Est. Invoice$96,489

Holdback (est.)$3,146

MSRP (Sticker)$104,879

Asking Price$97,013

Markup-$7,866

Est. Dealer Margin on This Car$3,671

Percentile16% of inventory is priced lower

Days on Lot77 days

What Others Paid (Last 30 Days)

Cars Sold229

Avg Markup-$3,523

Median Markup-$1,035

Best Deal-$20,000

Worst Deal+$9,990

% Sold Below MSRP95%

Avg Days to Sell48 days

Dealer Profile

Inventory47 vehicles

Avg Markup (All Models)-$1,038

Avg Markup (Sierra 3500 HD)-$7,866

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,074

Price History

Jun 5, 2026$99,507 → $98,999(-$508)

Jul 31, 2026$98,999 → $97,013(-$1,986)

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