Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

HERITAGE CHEVROLET GMC OF EVANSTON, INC. · Evanston, WY · VIN: 1GT4UYEY5TF322895

Negotiation Guide

Opening Offer

$96,856

Fair Price

$98,356

Walk Away Above

$100,063

• Recent buyers paid ~$3,414 below MSRP

Price Breakdown

Est. Dealer Cost$90,575

Est. Invoice$93,628

Holdback (est.)$3,053

MSRP (Sticker)$101,770

Asking Price$99,770

Markup-$2,000

Est. Dealer Margin on This Car$9,195

Percentile53% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold214

Avg Markup-$3,414

Median Markup-$1,018

Best Deal-$20,000

Worst Deal+$10,845

% Sold Below MSRP94%

Avg Days to Sell42 days

Dealer Profile

Inventory14 vehicles

Avg Markup (All Models)-$2,195

Avg Markup (Sierra 3500 HD)-$3,678

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$498

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