Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

AIRPORT CHEVROLET GMC · Medford, OR · VIN: 1GT4UYEY4TF251558

Negotiation Guide

Opening Offer

$97,065

Fair Price

$98,565

Walk Away Above

$100,610

• Recent buyers paid ~$3,430 below MSRP
• Sitting 69 days (avg 42) — extra leverage

Price Breakdown

Est. Dealer Cost$91,363

Est. Invoice$94,443

Holdback (est.)$3,080

MSRP (Sticker)$102,655

Asking Price$102,655

Markup$0

Est. Dealer Margin on This Car$11,292

Percentile97% of inventory is priced lower

Days on Lot69 days

What Others Paid (Last 30 Days)

Cars Sold212

Avg Markup-$3,430

Median Markup-$1,035

Best Deal-$20,000

Worst Deal+$10,845

% Sold Below MSRP95%

Avg Days to Sell42 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$616

Avg Markup (Sierra 3500 HD)+$632

% Below MSRP85%

Avg Days to Sell33 days

Avg Sold Markup-$524

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