Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

POAGE AUTO PLAZA, INC. · Quincy, IL · VIN: 1GT4UYEY1TF236855

Negotiation Guide

Opening Offer

$96,639

Fair Price

$98,139

Walk Away Above

$100,242

• Recent buyers paid ~$3,259 below MSRP
• Sitting 52 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$91,087

Est. Invoice$94,157

Holdback (est.)$3,070

MSRP (Sticker)$102,345

Asking Price$102,345

Markup$0

Est. Dealer Margin on This Car$11,258

Percentile99% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold156

Avg Markup-$3,259

Median Markup-$1,031

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)-$23

Avg Markup (Sierra 3500 HD)-$50

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup$0

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