Negotiation Guide
Opening Offer
$40,233
Fair Price
$41,733
Walk Away Above
$42,852
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$39,573
Est. Invoice$40,892
Holdback (est.)$1,319
MSRP (Sticker)$43,970
Asking Price$41,970
Markup-$2,000
Est. Dealer Margin on This Car$2,397
Percentile32% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$2,311
Avg Markup (F-150)-$3,510
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,086
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d