Deal Sheet: 2026 F-150 Lariat

DePaula Ford LLC · Albany, NY · VIN: 1FTFW5LDXTFB29837

This Is Already a Great Deal

Opening Offer

$67,371

Asking Price

$69,455

Max Price

$69,455

• Recent buyers paid ~$3,659 below MSRP
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $841 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,560

Est. Invoice$68,778

Holdback (est.)$2,219

MSRP (Sticker)$73,955

Asking Price$69,455

Markup-$4,500

Est. Dealer Margin on This Car$2,896

Percentile55% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold13079

Avg Markup-$3,659

Median Markup-$4,000

Best Deal-$8,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$2,967

Avg Markup (F-150)-$4,260

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,628

Price History

Jul 9, 2026$72,455 → $69,455(-$3,000)

Jul 11, 2026$69,455 → $70,455(+$1,000)

Jul 16, 2026$70,455 → $69,455(-$1,000)

Cheaper F-150 Lariat Inventory

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44553d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64053d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09553d

Platte Valley Auto MartLexington, NE

-$8,000$61,0900d

Tyler Ford, LTDTyler, TX

-$8,000$67,9700d

Tyler Ford, LTDTyler, TX

-$8,000$64,8600d

Cecil Atkission Ford of Del RioDel Rio, TX

-$8,000$62,0450d

Silsbee Ford, Inc.Silsbee, TX

-$8,000$68,9350d

Chuck Brown FordSchulenburg, TX

-$8,000$62,3000d

Cecil Atkission Ford of Del RioDel Rio, TX

-$8,000$64,2200d