Deal Sheet: 2026 F-150 Lariat

Ciocca Ford of Flemington · Flemington, NJ · VIN: 1FTFW5LDXTFA91395

Negotiation Guide

Opening Offer

$70,471

Fair Price

$71,971

Walk Away Above

$74,463

• Recent buyers paid ~$4,383 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,260

Est. Invoice$71,568

Holdback (est.)$2,309

MSRP (Sticker)$76,955

Asking Price$72,955

Markup-$4,000

Est. Dealer Margin on This Car$3,696

Percentile38% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$1,257

Avg Markup (F-150)-$3,318

% Below MSRP89%

Avg Days to Sell38 days

Avg Sold Markup-$1,310

Price History

Jun 25, 2026$75,955 → $75,455(-$500)

Jul 9, 2026$75,455 → $72,455(-$3,000)

Aug 6, 2026$72,455 → $72,955(+$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d