Deal Sheet: 2026 F-150 Lariat

Steven's Jersey City Ford · Jersey City, NJ · VIN: 1FTFW5LD9TFC10473

Negotiation Guide

Opening Offer

$71,522

Fair Price

$73,022

Walk Away Above

$75,213

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$69,665

Est. Invoice$71,987

Holdback (est.)$2,322

MSRP (Sticker)$77,405

Asking Price$73,405

Markup-$4,000

Est. Dealer Margin on This Car$3,741

Percentile38% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$2,603

Avg Markup (F-150)-$3,938

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,702

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