Deal Sheet: 2026 F-150 Lariat

Mullinax Ford · New Smyrna Beach, FL · VIN: 1FTFW5LD9TFC02874

Negotiation Guide

Opening Offer

$71,632

Fair Price

$73,132

Walk Away Above

$75,323

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$69,764

Est. Invoice$72,089

Holdback (est.)$2,325

MSRP (Sticker)$77,515

Asking Price$73,515

Markup-$4,000

Est. Dealer Margin on This Car$3,752

Percentile38% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory286 vehicles

Avg Markup (All Models)-$1,822

Avg Markup (F-150)-$3,068

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,794

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9257d

Benton FordBenton, KY

-$4,500$78,5955d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5305d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1355d

Ford GrovesCape Girardeau, MO

-$4,500$72,0455d

Woodrum FordMacomb, IL

-$4,500$70,3405d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0555d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7205d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5305d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1305d