Deal Sheet: 2026 F-150 Lariat

Ford of Franklin · Franklin, TN · VIN: 1FTFW5LD8TFB75070

Negotiation Guide

Opening Offer

$75,037

Fair Price

$76,537

Walk Away Above

$78,728

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$72,828

Est. Invoice$75,256

Holdback (est.)$2,428

MSRP (Sticker)$80,920

Asking Price$76,920

Markup-$4,000

Est. Dealer Margin on This Car$4,092

Percentile38% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)+$249

Avg Markup (F-150)-$3,538

% Below MSRP67%

Avg Days to Sell35 days

Avg Sold Markup-$624

Price History

Aug 6, 2026$76,420 → $76,920(+$500)

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d