Deal Sheet: 2026 F-150 Lariat

DePaula Ford LLC · Albany, NY · VIN: 1FTFW5LD7TFB31285

Negotiation Guide

Opening Offer

$67,213

Fair Price

$68,713

Walk Away Above

$71,129

• Recent buyers paid ~$4,383 below MSRP
• Sitting 66 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,191

Est. Invoice$68,397

Holdback (est.)$2,206

MSRP (Sticker)$73,545

Asking Price$69,545

Markup-$4,000

Est. Dealer Margin on This Car$3,355

Percentile38% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$2,275

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,396

Price History

Jul 9, 2026$72,045 → $69,045(-$3,000)

Aug 6, 2026$69,045 → $69,545(+$500)

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