Deal Sheet: 2026 F-150 Lariat

Steven's Jersey City Ford · Jersey City, NJ · VIN: 1FTFW5LD6TFC06932

Negotiation Guide

Opening Offer

$73,222

Fair Price

$74,722

Walk Away Above

$76,913

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$71,195

Est. Invoice$73,568

Holdback (est.)$2,373

MSRP (Sticker)$79,105

Asking Price$75,105

Markup-$4,000

Est. Dealer Margin on This Car$3,911

Percentile38% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$2,603

Avg Markup (F-150)-$3,938

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,843

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9256d

Benton FordBenton, KY

-$4,500$78,5954d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5304d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1354d

Ford GrovesCape Girardeau, MO

-$4,500$72,0454d

Woodrum FordMacomb, IL

-$4,500$70,3404d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0554d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7204d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5304d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1304d