Deal Sheet: 2026 F-150 Lariat

Pleasantville Ford, Inc. · Pleasantville, NY · VIN: 1FTFW5LD6TFB74953

Negotiation Guide

Opening Offer

$70,612

Fair Price

$72,112

Walk Away Above

$74,303

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$68,846

Est. Invoice$71,140

Holdback (est.)$2,295

MSRP (Sticker)$76,495

Asking Price$72,495

Markup-$4,000

Est. Dealer Margin on This Car$3,650

Percentile38% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$3,014

Avg Markup (F-150)-$3,833

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,629

Price History

Aug 6, 2026$71,995 → $72,495(+$500)

Cheaper F-150 Lariat Inventory

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